Banner ilustrat cu porumbei albi și o flacără turcoaz — Beligi Funerare și Kirila Funerar

Urgent services · Funeral services & repatriation

Funeral services & repatriation

Two different clients in the same vertical:Beligi FunerareKirila Funerar

2.570

conversions measured

1M+ RON

budget managed

115k+

qualified clicks

markets: Romania + 6 Western Europe countries

Grafic: cost pe conversie 374 RON față de valoarea unui client de mii de euro

Problem

Two funeral service companies, two related challenges: the client searches online in a critical moment and calls within hours, not days. The old accounts burned budget on irrelevant searches and treated every market the same — from UK and Germany repatriations to local services.

What we did

We rebuilt the accounts from scratch, starting from real search data, not assumptions.
For repatriations we split the structure into 8 campaigns: one per country, plus Romania and the diaspora, each with its own messaging and budget.
We cleaned the traffic with extensive negative keyword lists and rewrote the ads to the exact intent of each market.

The result

2,570 measured conversions and over 115,000 qualified clicks, in a field where each client is worth thousands of euros. The phone rang from 7 countries.

Proof from the account